List of products by brand Pira

From the 1950s, Luigi Pira transformed the company towards a wine-growing address and, in the following decades, he sold grapes and bulk wine to the great cellars of the Albese that were looking for the prized product of the Serralunga d'Alba area. A first step that marks an indelible imprint carved in this land that knows how to give the winegrower high quality red wines, among which Barolo reigns. In the early 90s, with the entry of Gianpaolo, Luigi's son, the identity with this great Langa wine takes on more and more substance, and high quality is the real protagonist. Today Gianpaolo was also supported in his work by the brothers Romolo and Claudio. The wine produced from the grapes of the historic family vineyards is bottled entirely, the cru of Nebbiolo da Barolo are vinified individually and the corresponding labels are born: Barolo Vigna Marenca, Barolo Vigna Margheria, Barolo Vignarionda. Without forgetting the Barolo Serralunga.

An important peculiarity: most of the vineyards are present in Serralunga d’Alba, on the west side overlooking the town of Monforte d’Alba. Hills dedicated to the cultivation of vines, capable of producing grapes for a wine with an important structure, a true witness of a land where the vine finds its natural development, in the heart of the Barolo production area. The careful manual work in the vineyard, in the search for the right balance between tradition and modernity, leads to obtaining a product that best expresses the characteristics of the denomination it represents. At every stage of processing there is quality.